Dr. habil. Hendrik Ohnesorge spoke to Marisa Uphoff of Perspective Daily about South Korean pop culture, which is gaining international recognition and conveys a powerful narrative abroad. In this way, it is becoming a political resources for South Korea – in the form of ‘soft power’, a means of exerting influence that operates internationally through attraction and advocacy and can be decisive for South Korea’s security policy. Could this also serve as a model for Germany?
Dr. habil. Hendrik Ohnesorge in an Interview with Perspective Daily on South Korea's "soft power" Dr. habil. Hendrik Ohnesorge in an Interview with Perspective Daily on South Korea's "soft power"
Whether it’s K-pop, skincare or hit TV series – anything that comes from Korea becomes a craze. The country also benefits from this politically.
Dr. habil. Hendrik Ohnesorge im Interview mit Perspective Daily zur südkoreanischen Soft Power
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You can find the full article from Perspective Daily with Dr. habil. Hendrik Ohnesorge here.
Dr. habil. Hendrik Ohnesorge is the Executive Director of the Centre for Global Studies.